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Our Infinite Purpose
To help create a healthier, greener, more empowered world.
To help create a healthier, greener, more empowered world.
Everything we do at Tropic is powered by our Infinite Purpose. From every formula we perfect to every child's education we help fund, we're always striving to make the world a healthier, greener, and more empowered place.
Read more about our three value pillars below, and the work we do as a force for good beyond beauty.
1. Healthier
With over 120 years of industry experience between them, our biochemists harness the latest in science to create cutting-edge formulas with extraordinary clinical results.
We responsibly source nutrient-rich ingredients from tropical regions.
Every one of our skincare formulas is natural or naturally derived.
Our skincare products are clinically tested, delivering impressive science-backed results.
We're committed to the highest standards of beauty, and work tirelessly to achieve COSMOS natural and organic certification where possible.
In 2025, we partnered with the charity Skcin, training over 2,000 Ambassadors to spot the early signs of skin cancer in their communities.
We freshly make almost every formula in-house, at our HQ in Surrey, England.
2. Greener
Tropic is inspired by the natural world, and this inspiration comes with responsibility, which is why we support initiatives focused on protecting landscapes and wildlife over the long term.
We're certified CarbonNeutral®, vegan, and cruelty-free.
All our products are designed to be refilled, returned, or recycled.
We were the first beauty brand to bring Innerbottle® technology to the mass market, making our moisturizers refillable and reducing formula waste.
We've planted our very own Tropic forest of over 7,000 climate-resilient trees in Queen Elizabeth Country Park in Hampshire, England.
We support a baby coral nursery on Australia's Great Barrier Reef.
3. More Empowered
We believe everyone deserves the opportunity to fulfill their potential and strive for their dreams, no matter their background or circumstances.
Since 2019, with United World Schools (UWS), we've helped fund over 7.8 million school days for children in some of the most remote and underserved regions.
We’ve helped to build five UWS schools in disadvantaged communities across the globe, and supported more than 149 additional schools.
We're proud patrons of The King's Trust "Women Supporting Women" initiative, which empowers disadvantaged young women in the UK to transform their lives.
We've donated over £400,000 to The Winnie Mabaso Foundation, giving vulnerable and orphaned children in South Africa care and safe spaces.
How We Verify Our Values
We use Provenance®, an independent platform that verifies our claims, so you can shop with confidence. You'll find verified proof points across our product pages, and you can explore all of our verified credentials in the Provenance® Beauty Directory.
For claims that can't currently be verified through Provenance®, our Understanding Our Claims page gives you additional information and context on how we substantiate them.
