In her role as CEO of Tropic, Susie is responsible for driving forward the strategic direction of the brand. This includes overseeing all product development, leading a HQ team of over 250 staff, hosting educational and celebratory events for Ambassadors, and championing Tropic’s Infinite Purpose to help create a healthier, greener, more empowered world. 

In 2023, 19 years after founding her business – and spending every day since building it into today’s success – Susie completed a buy-out and reclaimed full ownership of Tropic, which has frequently ranked as one of the UK’s fastest-growing skincare brands.* 

*The Sunday Times Hundred - Britain’s Fastest Growing Private Companies and Oresa Growth Index.  

Learn more about Tropic's Story.

Education, equality, and opportunity are at the heart of Susie's mission. Through Tropic, she empowers over 20,000 beauty entrepreneurs across the UK to build their own businesses, while also funding over 7.5 million days of education for children in some of the world’s most marginalised communities, thanks to our long-standing partnership with UWS.

“Millions of children around the world, and particularly girls, don’t have access to basic primary education. Alongside our incredible Ambassadors, dedicated HQ team, and wonderful colleagues at UWS, I’m so honoured to have opened four fully-funded Tropic schools in Nepal, Cambodia, and Madagascar.

More than bricks and mortar, school equips children with the tools they need to break free from the cycle of poverty, secure jobs, and write brighter futures. Making a difference to these children’s lives, however small, has been the greatest privilege of my life, and one I’ll infinitely champion, every day.”

Beyond education, Susie continues to drive change through her involvement in Strive Challenges – endurance expeditions led by Sir Richard Branson in support of Big Change, a charity helping young people thrive in life, not just exams. From summiting Mont Blanc and snowshoeing across the Arctic Circle, to treacherous coastal cycles and exhausting sea kayaks, Susie has consistently pushed her physical and mental limits to raise vital funds and awareness for transformative causes.

Together, these initiatives reflect our unwavering belief in being a force for good beyond beauty – empowering people, protecting the planet, and shaping a brighter future for all.

Read more about the charities and good causes Tropic supports here.